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A repeating pattern of YO-GU Artisanal Yogurt logos in cream, taupe, and dark brown.

YO-GU

Greek yogurt gelato · Coming soon to Austin

Greek yogurt gelato from Austin, Texas, in Plain, Cocoa, Matcha, Ube, and Pumpkin. An artisanal yogurt brand crafting bold flavors with clean ingredients, and the first store running on 86d.

Press

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Explore our latest thinking on commerce, AI, and building brands that last.

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AI Is in a Bubble That Is Far From Popping

The fashionable thing to say about AI right now is that it is a bubble, and we agree. The unfashionable next sentence, which is the actually useful one, is that this bubble is not about to pop.…

Isaiah Marc Sanchez10 min read

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We build and back consumer brands with the same precision we bring to software. Share what you're making and let's explore what's possible.