Press
18 articles on AI.
The fashionable thing to say about AI right now is that it is a bubble, and we agree. The unfashionable next sentence, which is the actually useful one, is that this bubble is not about to pop.…
Isaiah Marc Sanchez10 min read
Modern life runs on systems that are more interconnected, more centralized, and more fragile than most of the people who use them realize. The honest question is not whether they will fail, but…
Isaiah Marc Sanchez8 min read
Selling used to mean keeping a store running. Now it means using AI to sharpen every part of the business behind that store, from the first ad someone sees to the way the whole operation is run.
Isaiah Marc Sanchez7 min read
When anyone can build a working product in a weekend, building stops being the thing that sets you apart. What reshapes a startup now is not how fast it can ship, but everything it brings that a…
Isaiah Marc Sanchez7 min read
AI writing has a sound. Smooth, balanced, faintly hollow, agreeable to the point of saying nothing. These are the ten changes that do the most to get rid of it, and nearly all of them come down to…
Isaiah Marc Sanchez8 min read
The internet is filling with content that is fluent, competent, and completely empty. It has a name now, and learning to avoid producing it is becoming one of the more important things a serious…
Isaiah Marc Sanchez8 min read
Agentic is the most used and least understood word in AI right now. Strip away the noise and it points to a single real change: AI is moving from something you ask to something you hand work to.…
Isaiah Marc Sanchez7 min read
Your website is the surface you own and control. Your social presence is the surface you earn, where other people talk about you and where you take part in public conversation. AI assistants build…
Isaiah Marc Sanchez7 min read
AI output has one quality it always possesses, whether or not it is any good: it sounds confident and reads well. That is exactly what makes judging it harder than it looks, and why learning to…
Isaiah Marc Sanchez7 min read
Most advice on prompting stops at "be clear and specific," which is true and not very useful once your request gets complicated. The harder and more practical question is how you organize a…
Isaiah Marc Sanchez8 min read
The same AI model can give you something brilliant or something useless, and very often the difference is not the model at all. It is what you asked it, and how. Prompt engineering is the craft of…
Isaiah Marc Sanchez6 min read
Shopping online used to mean opening a dozen tabs and deciding for yourself. Increasingly it means describing what you want to an assistant and letting it do the deciding. The shelf is starting to…
Isaiah Marc Sanchez7 min read
The em dash did nothing wrong. It was a good and useful mark, quietly doing its job for a very long time, until a machine reached for it so often that it turned into evidence.
Isaiah Marc Sanchez4 min read
Every new tool that touched creative work arrived carrying the same fear, that it would replace the person using it. AI is the newest of them, and the most capable, and the answer is close to what…
Isaiah Marc Sanchez4 min read
Vibe coding lets almost anyone turn an idea into working software. Doing it well, rather than just quickly, still depends on the same judgment good engineers have always relied on.
Isaiah Marc Sanchez7 min read
For two decades, being found online meant ranking on a results page. Increasingly, it means being the answer an AI gives. Generative engine optimization is the discipline of earning that place.
Isaiah Marc Sanchez7 min read
People used to find you by scrolling a results page. Now they ask an assistant, and the assistant answers for them. Optimizing for AI search means becoming the answer it gives.
Isaiah Marc Sanchez6 min read
Commerce was built for people browsing catalogs. The next decade belongs to systems that adapt in real time and transact with both humans and machines. We call that dynamic commerce.
Isaiah Marc Sanchez5 min read
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